Bond Brothers’ big rebranding

Picture 4Earlier this year, kor group undertook a comprehensive rebranding of Bond Brothers, a Boston-area construction and general contracting firm. kor’s research showed that in addition to stressing its high quality work and sterling safety record, the new Bond brand should emphasize the company’s connection to its employees and commitment to customer service.

I helped carry the new Bond Brothers messaging into the marketplace with content for the company’s new website. In addition to drafting landing pages that introduce each of the company’s different offerings, I created first person biographies that let Bond’s employees talk about why their love the company – in their own words.

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