Cambridge gets CitySmart

PrintWhen the City of Cambridge decided to launch an innovative new program that promotes biking, walking, and public transportation, I ¬†partnered with Garfinkle Design to brand the initiative, developing a name, tagline, and mission statement. CitySmart speaks to the economic, environmental, and health benefits that come with alternative transportation, while the tagline “Fast. Flexible. Fun” resonates with each of the program’s target audiences. Cambridge has successfully launched the program with events, signage, direct mail , and an identity that’s accessible, clear, and memorable.

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