The ABCs of A/Z

A/Z Construction is a company in an enviable position. It enjoys a well-respected history and long track record of success, along with industry-leading expertise and an impressive portfolio in four fast-growing specialty markets: healthcare, life sciences, utility, and specialty manufacturing. The company needed a communications strategy that highlighted its experience working in complex, sensitive environments, but that told the company’s big picture story with a single, unified voice.

I partnered with kor group to develop a series of four brochures for A/Z. Working with the company’s leadership team, I developed a common content platform that was applied to all four brochures, and then customized to focus on A/Z’s unique capabilities in each market. Short, concise descriptions of the company’s service offerings support the beautiful photography found in each brochure. The finished pieces showcase A/Z through clean design, stunning imagery – and just enough copy to make an impact.

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