kor group opens up its holiday gift vault

kor group’s penchant for sending its clients custom designed holiday gifts is nothing short of legendary. From wrapping paper and notepads to gift tags and wine bottles, kor’s clients spend December huddled around their mailboxes, waiting for that special something to arrive.

This year kor group did things a little differently, creating a microsite that allowed clients to pick their own gift from the well-stocked kor holiday vault. I collaborated with kor to develop a direct mail teaser card that drove people to the microsite, and then helped create captions and descriptions for each of the must-have items on offer.

The result? Happy clients, over 125 items shipped, and a unique promotion that supports kor group’s brand by positioning the firm as a highly creative technology leader.

Direct mail teaser card driving clients to kor vault microsite

kor vault Web landing page

Product pages. And yes,  people asked about the corporate jet.

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